My name is Babatunde Ojobaro, my friends and ‘fans’ call me Mister Rain. I am an entertainment entrepreneur, a media consultant, a content developer, a theatre director and producer and most importantly I am a prolific and professional event MC and what you are about to read is strictly my opinion on the subject matter (if you have a contrary opinion, I congratulate you in advance)
Awards as I have always believed and will continue to believe are not rewards for success, i.e, the fact that one has been awarded as the best in a field or art or industry does not mean that you are the best at it (in some cases, that’s what it is) or that one is successful in life. It only tells you that you are most likely on the path of success, it’s a reward for hard work, a show of progress, a realization that your works are being appreciated and of course should be a catalyst for more hard work and an inspiration to others.
I remember in 2014, I walk up to a certain man in Ibadan who had just been awarded On Air Personality of the Year to congratulate him and I told him I will get the award the following year. In 2015 I was awarded On Air Personality of the year and repeated the same feat in 2016 and even got nominated on a national level, via the Nigeria Broadcasters Merit Award platform. This is exactly what Awards should do, propel one to work more and serve as an inspiration to others.
In this light, Awards and Recognition should be based strictly on merit and given to only those who deserve to earn it.
There are several Award platforms today in Nigeria who have created an environment for healthy competition, who have brought into limelight talents and individuals that may not necessarily have been known and this is a great thing to do. I say kudos to all those platforms.
However, most of the award platforms in Nigeria have lacked so much integrity and are fast becoming a joke as we have seen awards go to those who demand them instead of those who deserve them, awards now go for sale, people now get nominated so they can buy tables at events. There are several evidence of award platforms asking nominees to pay certain figures to get a particular award and so like the typical Nigerian situation, you either have money or know someone before you are recognized. These distasteful acts have discouraged hard work, genuine creativity and have encouraged the celebration of mediocrity in most industries.
I have also believed very strongly, awards based on votes will never be 100% credible and will only give room for cheats and average talents to be seen as the best, because as long as you have more voting power, you will always get awarded as the best, this is why I earlier hinted that awarded as the best does not mean one is best neither does it equate succes (at least in this generation)
It is even more appalling that award organizers also seek to enrich themselves at the expense of fans by asking that votes should be paid for. That’s a huge joke on the integrity of not only the award platforms but also on such dubious organizers.
As shaky as voting awards has proven over the years, it is even more uninteresting to have voting platforms enable people vote more than once (where is the one man one vote shenanigan?) what this means is that as a nominee who desires to win the award, I can single handedly sit by the award platform via the electronic device(s) and keep voting for myself or gather my 3 Fs (family, friends, fans) to keep clicking. How much credibility can come from such arrangement?
Awards have now been reduced to showmanship as against being a reward for hard work, ingenuity and creativity
Awards I believe should be base on stringent criteria which should include, quality of work over the years or the year in question, impact offline and online, level of progress and a few other meaningful criteria and these should be done by a group of appointed, unbiased, intelligent, incorruptible individuals.
There are very few award platform who have upheld the integrity of what awarding and recognizing individuals should be and I say a big kudos to them and to those who sell awards, ajè a bu’gba je o (may you sell well oooo)
Having said so much, so little on this subject matter, I think its time to get some food to eat or what do you think?
Thank you for reading, GOD bless you.