The pandemic happened when no one expected it and its rapid spread across the globe not only affected world economy, it also changed the world order and more sadly, it killed many businesses and put millions of people out of employment.
Despite this unfortunate incident, some business have used its disadvantage to their advantage and while businesses were folding and brands collapsing, some business were springing up while brands were being born.
Below is a list of 11 businesses and brands that were birthed in Ibadan despite the pandemic. Ibadan is the state capital of Oyo State in the South Western part of Nigeria. With a population of over 6 million people, Ibadan is Nigeria’s 3rd most populous city after Lagos and Kano and the country’s largest city by geographical area.
In no particular other, below is a list of 11 new businesses that saw a need to meet and took full advantage and more so, shown that they really do mean business.
1. The BBT Lounge
With more than 10 flavours of smoothies, mouth watering Sharwama, Palmwine and more as services rendered in a serene environment, this business brand took Ibadan by surprise and the formal lounge opening which took place sometime in August 2020 had high class celebrities and government officials in attendance. The brand is owned and run by Babatunmise, a young vibrant gospel music artiste who is not only versatile but also loved very much by his fans and the Ibadan populace.
2. Jeun K’oyo
One of the effects of the pandemic on how business is now being done is an almost total reliance on technology and innovation. The Jeun K’Oyo fully took advantage of this as it was launched as a mobile restaurant. An app where you can order for your favourite ‘local’ meal from your favourite restaurant. While many couldn’t leave their houses to eat in their usual restaurant, the Jeun K’Oyo app allows you to get the food you love from where you love and delivered to your doorstep. Don’t we all love bright innovations? This is definitely one of them. Check them out on instagram @jeun_koyo
3. Ember Cuisine
If one takes a proper survey, I am almost sure that the percentage of people who love to take finger food, grills and pasta are quite on the very high side. I believe this is what this brand took advantage of and launched the first delivery finger food, small chops and grills business in Ibadan. Although they do not have an app, their business lines are available for orders and delivery. You can find them on instagram @ember_cuisine
4. Kolo Fullrange
Innovation and Technology is the bane of development and this period provides numerous opportunities in that direction. Kolo Fullrange was created to help people imbibe the habit of saving and also to help create a stable financial life for most people with target market as the millennials and young adults. If you have every seen or used a piggy bank then you have a picture of what this brand is all about except this is more technology inclined where you get to save your money via the internet and even get loans. You can get more information on this amazing innovation via their website www.kolofullrange.com
5. 2303 Hairs
This business brand which is an offshoot of 2303 FashionHouse; an wholesome beauty and fashion store which caters for all the fashion needs of ladies. They say a business has the high tendency of succeeding if its meeting a particular need of a targeted client base. The need to also be able to have a focus market is a vital point to score if a business is to succeed and profit. 2303 Hair found a need in the high sense of responsibility and uncommon attachment, the ladies have placed on hairs which in turn they believe is directly proportional to how they are perceived either as beautiful or acceptable. 2303 Hairs therefore with its array of quality human hair of all sort and all categories launched in Ibadan with an online store and a viable customer service relationship. You can check them out at @2303_hairs on Instagram.
6. Energy by Derock
The oil and gas industry in Nigeria has over the years been the major source of income of the most populous black nation in the world. Venturing into this business seem more like a good investment. Energy, in the Nigerian parlance is a petrol station situated in the heart of ringroad Ibadan. More interesting about this new brand is that it took over an existing petrol station which over the years have gone out of business, revamped, rebranded and resuscitated it for business. There are other business innovations that has been added to make it more attractive to clients and customers. You’d need to visit the place to find out.
7. Moac TV
Its definitely no news that the traditional media broadcast industry has been drastically altered in terms of operations, popularity and engagements via the advent of social media. In the information age and very fast generation we have evolved into it has become highly necessary that information be provided on the go and social media is meeting that need very conveniently. Online TVs and Radios have become the order of the day and MOAC TV situated on Liberty Road came into Ibadan fully prepared not only to meet the needs but also the meet them specially. With severely contents already flying on their YouTube and Instagram platforms, one can only say that they are here to stay and hopefully stay for a very long time.
8. Miskay Boutique
A popular saying goes thus “the fashion business can never go out of business” and owing to the growing consciousness of looking good and appealing to the general public, the popular saying has been proven right over time as the fashion industry continues to grow in leaps and bounds. Although the Miskay Boutique brand is not strange to fashion lovers and enthusiasts and boasting of over 300k followers on Instagram, the leading ready to wear boutique brand in Nigeria opened at the Palms Mall, Ibadan in a grand style just as the pandemic began to crip into the world. Miskay Brand in Ibadan open to the admiration and excitement of their customers and client residents in Ibadan and considering its grand opening, store interior designs and lovely fashion wears on display, one can easily conclude that the Miskay brand didn’t come to play. You can check them out @miskayboutique on Instagram.
9. Cafe 24
The food industry has sporadically multiplied, not just in Nigeria but around the world as it has become more neccessary to open up businesses that tend towards survival than any other thing. The pandemic has further stressed the relevance of the Maslow’s law of Hierarchy that puts quenching thirst and hunger as the most important need of humans. Cafe 24 opened up in Bodija Ibadan, bearing this in mind and they have brought to the table more reasons to be with them. The cafe which launched with a grand wine and food tasting event was attended by the creme de la creme of the city and reports have it that they mean business.
10. Country Kitchen
No doubt and certainly so, a food business brand properly set up and well positioned for visibility has a very high tendency to run successfully. Country Chicken seems to understand this principle as they not only opened up in Ibadan but also opened in multiple locations and still went ahead to sign a brand ambassador. The serene environment and courteous staff is most likely one reason, Ibadan has welcomed them and hopefully they stay for a long time.
11. Coco Springs
The beauty and skin care industry between 2014 and 2019 grew to $20.1billion and has been forecasted to hit over $24.1bilion by 2024. The reality is not far fetched with the evident obsession of having a glowing skin and body. The sudden rise of business brands in that industry is a testimony of truth. Coco Springs opened up in Ibadan to satisfy the yearnings of “glow” lovers and located in the heart of Oluyole, the grand launch was well attended and hopefully, the high expectations of the existing and potential clients will be met.
May the tides and times be in the favour of these businesses/brands and the many more that just opened or have been in existence that this article couldn’t cover.
Babatunde Ojobaro #MisterRain
.Event MC .PR Strategist .Content Developer
0706 625 1515